While a copywriters day may seem routine, this is hardly the case. In fact, their task at hand can be rather challenging. One day you may find them working on copy for a Click Funnel, another an email newsletter, and the next an SEO landing page, not to mention the juggling between different brands!
And, if they are anything like our very own @salonichamberlain, the buck does not stop there.
Copy is sometimes the last thing that people tend to think about, but actually behind any campaign or messaging in a great piece of marketing or website, is a copywriter and when it works, it’s so seamless that you’re not even aware that someone has taken the time to specifically create that message.
Like anything creative, it takes a special sort of energy to be able to craft engaging copy and when you don’t have that creative energy, you need to coax it out, especially when deadlines are looming.
But what happens when the creative well is dry and no creative coaxing works? We asked Saloni…
‘I’ll do something sideways creative instead, so I’ll draw or go for a walk or make something with my hands to kind of get those feelings moving and to find some inspiration again.
I am the world’s biggest procrastinator but it always feels like productive procrastination, you know, I’m getting things around the house done or planning things for work, but I’ve found that I can no longer work from home without these little distractions interfering, especially now I live with my partner, Scott.
Even though we are both creatives we have VERY different work styles, I like it fairly bright with music playing while in the zone working on one thing at a time, whereas he’s a motion designer and things need to render, so he’ll switch between projects and will sing (loudly)! So I’ve actually been renting an office for a year now, for the best. But if I’ve got a big project, he’s excellent for bouncing ideas off (especially as he doesn’t think copy/messaging is as important as the visuals…) so it’s great to have a different perspective and I think copywriters, like all creatives, need that sounding board.’
