Woody’s Lodge is a communications and social hub for veterans of the armed forces and emergency services, along with their families. They provide safe spaces for armed service veterans, recent leavers, reservists and those who served in the emergency services to socialise and access a wide range of health and social services across Wales.
However, they had a limited digital presence, with an outdated, unresponsive website that wasn’t raising awareness of their amazing services and definitely wasn’t reaching their audience. In addition, they weren’t sure where they should even begin with differentiating themselves from other charities in the veteran sphere.
In order to engage with their target demographic, Woody’s Lodge needed an online marketing strategy, including everything from website design & development to their search strategy, CRM and implementation.
Using data-driven research, we began by undertaking thorough UX research to develop personas, identifying key components that were essential to the recipients of Woody’s Lodge services. We built a brand-new strategy for their entire digital presence from search to social, CRM to content and then we set them up with their own proprietary CRM system. Once the initial Online Marketing Strategy work was completed and their new website was designed and built, we focused on their SEO and Content in order to keep their digital presence relevant and optimised. And today, we continue to support them in their fundraising efforts through an effective customer relationship (CRM) strategy with new automation.
Through these marketing efforts, Woody’s Loge has been able to significantly grow their online presence and establish a unique voice. Their growth has been phenomenal around Wales attracting hundreds of visitors each month across several locations. This online awareness allows them to successfully fundraise enabling them to deliver and develop their services even further.
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