The Business Centre (Cardiff) were struggling to stand out in a highly competitive industry, with an out-of-date website, badly structured Google ads and no online strategy. This was causing them to have poor online visibility and as a local business not based in a City Centre, they needed to improve their online performance.
In order to increase The Business Centre’s visibility and performance, we needed to take a holistic approach to their online activity. Before we began, we had a look at what the data had to say, and we ran a full audit of their existing online strategy and activity. Utilising our own expertise and industry-standard tools, we ran through the technical SEO of their website and their online performance results; from this, we were able to see what was working and what was falling flat.
We then dove into their customer experience, identifying their demographic and their challenges and pain points, before then developing a strategy based on our findings.
We redesigned and restructured their website, overhauled their Content Strategy and Management, creating content based on local SEO as well as their organic strategy, and revamped their Social Media Strategy. Alongside this, we also reviewed their Google ads strategy, after conducting a review of their performance, we completely restructured their ads and performance optimisation, boosting their performance and most importantly – reducing their ad spend!
By using data to review The Business Centre (Cardiff)’s online strategy and performance and take appropriate action,, our multidisciplinary team were able to boost online performance almost immediately.
Within a short space of time, we had seen a reduction in Google Ad Spend, an increase in conversions, increased web traffic, an increase in online enquiries and social media engagement had increased tenfold YoY! We have boosted their online visibility so much that The Business Centre (Cardiff) are now considered a local Influencer and have used this impact to work with local charities and fundraise in the community. Even fundraising to install a public defibrillator at their site for the community to use.
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